Sometimes a business idea emerges that is so simple - you wonder why no one thought about it all this time. We can say this for many internet businesses of our time; we cannot imagine live without Facebook, Twitter, etc. On most of the African continent - life would not be imaginable without Nollywood. Indeed, a lot has been written about the Nigerian movie industry affectionately called Nollywood. A lot has also been written about the large and ever growing African Disapora. Jason Njoku (Founder and CEO of Iroko Partners) brought these two together creating the largest digital distributorship of Nigerian music and movies while creating a reported monthly $1 million revenue ~ not bad eh. So at TEDxEuston we will hear from the man himself.....and maybe the next BIG idea will come from one of the 500 in the room on the day! Be one of the 500...half the tickets are gone!
Jason Njoku , is a Nigerian internet entrepreneur, and is CEO and founder of Iroko partners, the largest distributor of Nigerian music and movies online. Jason studied at the University of Manchester and grew up in the UK. Most Nigerians enjoy watching Nollywood movies; however accessing these movies is not easy. Recognising the increased demand and the limited access to quality, legal movies online, Jason moved to Lagos to start Iroko Partners with the aim of bringing Nigerian entertainment online. The website was launched in December 2011, and by the end of the year had received 152 million views with 90% of them outside Africa. Within 18 months the company has grown with offices in Lagos, London and recently New York. While Jason plans for iROKOtv to be the Netflix of Africa, the new service, Iroking launched earlier this year, and aims to be the African “Spotify”. Jason’s vision was shared by US Based Hedge Fund Tiger Global as he has recently secured $ 8 million in funding from the firm. It is exciting times for Nollywood and Afrobeat music, with the Nollywood veteran Genevieve Nnaji cast in the film adaptation of the acclaimed novel Half of a Yellow Sun, and Dbanj joining Kanye West’s label GOOD Music. Jason’s product has arrived at the right time, and will unite African’s worldwide to enjoy African entertainment.